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The Central Propaganda Department 中央宣传部 ཀྲུང་དབྱང་དྲིལ་བསྒྲགས་པུའུ། has unified supervision over news and publishing work. Since China is officially a democracy, in which the masses have oversight of the ruling party, it is essential that the masses be trained to think the right thoughts.
Propaganda宣传 xuanchuan དྲིལ་བསྒྲགས། does not have the connotations it has in the West, where it means a distorted message, spin, even lies. In China (as in the Soviet Union) propaganda has the positive meaning of educating the public in how to think well, how to adopt the right stance, feel the right emotions.
zhanling yulun zhendi གླེང་ཕྱོགས་ཀྱི་གཡུལ་ས་བཙན་བཟུང་། is an ongoing party-state initiative to extend thought work into civil society online, engaging with citizens in popular language, to shift public opinion to a favourable view of the party state, literally, occupying public opinion fields.
Ideology 思想 sixiang,བསམ་བློ། is a term that, in English, usually is aimed at others, suggesting they are rigidly adhering to a package of beliefs and dogmas that would not withstand closer inspection.
Thought work 思想工作 sīxiǎng gōngzuò བསམ་བློའི་ལས་དོན། is vitally important so that public opinion is massaged, nudged , persuaded and sometimes flooded with patriotic fervour, to ensure the CCP mass line is aligned with public opinion.
Today’s torrents of patriotic social media posts, triggered by any perceived disrespect or questioning of China, didn’t come out of nowhere. The coaching, coaxing, networking, incentivising, censoring and facilitating of correct expressions of righteous anger has been a major project of the party-state, over a long period.
Public intelligence industry,舆情 yuqing is what has replaced the Fifty cent army of patriotic trolls who were paid to endlessly retweet the official line, and drown out dissenters, for pay.
Occupying public opinion fields 占领舆论阵地 zhanling yulun zhendi གླེང་ཕྱོགས་ཀྱི་གཡུལ་ས་བཙན་བཟུང་། by party-state initiative to extend thought work into civil society online, engaging with citizens in popular language, to shift public opinion to a favourable view of the party state.
Maoist assertion that the revolution of 1949 made the masses the masters, and they remain so. Thus rule by the CCP is legitimate, because the party-state represents the will of the masses, which finds expression in the Party’s mass line
Little Pink 小粉红 ཟིང་སྐྱ་ཆུང་བ། xiao fen hong, enthusiastic young patriots, active supporters of authoritarianism with Chinese characteristics, supposedly female, mobilised by apps and memes designed for that populist nationalistic purpose, highly motivated to post online their support for CCP.